Rob Friedman has been practicing insurance coverage law for almost fifteen years. Prior to founding Friedman Fisher Verity, Rob led the coverage team at one of Richmond’s preeminent insurance defense and coverage firms. Throughout his career, Rob represented claimants and policyholders whenever possible. Rob is thrilled that he can do so now on a full-time basis and devote his practice exclusively to helping people secure the insurance coverage to which they are entitled.
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Rob has extensive experience in state and federal court, including at the appellate levels where he has prevailed before both the Supreme Court of Virginia and the United States Courts of Appeals for the Fourth Circuit. Rob regularly represents clients in declaratory judgment actions and breach of contract claims, as well as providing coverage advice to attorneys handling personal injury claims. Rob also frequently participates in global mediations and judicial settlement conferences in his capacity as coverage counsel.
Over the years, Rob has spent considerable time identifying, assessing, and litigating personal and commercial auto policies (including uninsured/underinsured motorist coverage); commercial general liability policies; trucking policies; excess/umbrella policies; professional liability policies; homeowners and business owners policies; and indemnification and additional insured contractual provisions. Rob also has extensive experience in bad faith claims.
Rob is most passionate about teaching coverage law—not only to the more than 100 students he has taught at William & Mary Law School as the adjunct professor for Insurance Law, but to the clients he counsels. Rob strongly believes that the best way to meet a challenge is to understand it, which is why he finds sharing his knowledge and experience so rewarding.
To schedule a free consultation with Rob, click here.
Professional Honors
& Activities
- Adjunct Professor of Law, William & Mary Law School
- Insurance Law (2016 – Present)
- Up & Coming Lawyers, selected as one of 14 in inaugural class, Virginia Lawyers Weekly (2016)
- Chair, Insurance Coverage Section of the Virginia Association of Defense Attorneys (2016 – 2017)
- Virginia Super Lawyers – Rising Star (2020 – 2021)
- Insurance Coverage
- Best Lawyers in America: Ones to Watch (2021 – 2025)
- Insurance Law
- Presenter at the Virginia Trial Lawyers Association’s Sources of Coverage Seminar (2023)
- Virginia Super Lawyers (2024; 2025)
- Insurance Coverage
- Richmond Bar Association
- Federal Bar Association
Reported Cases
- Nationwide Mut. Fire Ins. Co. v. Erie Ins. Exch., 297 Va. 455, 829 S.E.2d 731 (2019).
- Capitol Prop. Mgmt. Corp. v. Nationwide Prop. & Cas. Ins. Co., 261 F. Supp. 3d 680 (E.D. Va. 2017), aff’d, 757 F. App’x 229 (4th Cir. 2018).
- Poore v. Main St. Am. Assurance Co., 355 F. Supp. 3d 506 (W.D. Va. 2018).
- Penn v. 1st S. Ins. Servs., Inc., 324 F. Supp. 3d 703 (E.D. Va. 2018).
- Khattab v. Berkley Reg’l Ins. Co., 598 F. Supp. 3d 386 (E.D. Va. 2022), aff’d, No. 22-1462, 2023 WL 6890160 (4th Cir. Oct. 19, 2023).
Bar & Court Admissions
- Virginia State Bar
- United States District Court for the Eastern and Western Districts of Virginia
- United States Court of Appeals for the Fourth Circuit
- United States Court of Appeals for the Federal Circuit
- United States District Court for the District of Maryland
Education
- Vanderbilt University, B.A., cum laude
- William & Mary Law School, J.D.
- Editorial Board, William & Mary Bill of Rights Journal
Publications
- No, Please, After You: Priorities of Liability Coverage and the Interplay Between “Other Insurance” Clauses and Indemnification Agreements, 29 Journal of Civil Litigation 2 (2017).
- Insurance Bad Faith: A Compendium of State Law, co-author of Virginia Chapter (DRI, revised ed. 2015).
- Pickup Trucks, Cargo Vans, and Tool Sheds: Reconciling Recent Vehicle Use Cases with Similar Facts but Different Outcomes, 25 Journal of Civil Litigation 355 (2013).
- Fraud in the Procurement of Insurance Contracts, Chapter 2A in Law of Fraudulent Transactions (revised ed. 2011).
- Protecting Victims from Themselves, but Not Necessarily from Abusers: Issuing a No-Contact Order over the Objection of the Victim-Spouse, 19 Wm. & Mary Bill Rts. J. 235 (2010).
Practice Areas
Personal Injury
Our firm fights tirelessly for victims of accidents and negligence, helping them secure the compensation they deserve to recover and move forward.
Civil Rights
We are dedicated to protecting your fundamental rights, standing up against discrimination, police misconduct, and violations of constitutional freedoms.
Insurance Coverage Litigation
We advocate for claimants and policyholders to ensure they receive the insurance coverage and proceeds to which they are entitled.
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